There has never been a better time to measure, monitor and control your marketing dollars by connecting and coordinating all media to online fulfillment." According to Phil: "radio turns out to be one of the most cost effective media to create direct response about your messages to your websites, blogs and telephones. Even more important, I have proven to my clients that with generation lifestyle specific techniques, I can separate and target exactly the people you want to come to your website, to spread your message virally to their friends, and keep coming back."

How to use radio to separate and sell to younger generations by using Phil Goodman's Generational Radio Ad Campaigns.

Click here to find out how the Lake Arrowhead Resort and Spa were able to generate within a 3 month period over 1000 room nights and almost $400,000 gross revenues.

Boomers Online? Clothing Retailers Urgent Attention: According to a new MediaPost survey of 600 women over age 50, 2 out of 3 respondents said they do at least some of their clothing shopping online. What's more, 13% told MediaPost that they buy their clothes exclusively on the Web. The survey indicates that this demographic is displeased with the service they receive in "brick & mortar" locations. "84% of respondents described retail sales people as indifferent, inexperienced, invisible or outright rude", writes MP's Stephen Reily.

Why does this matter? Primarily because the Boomer Woman is such an important fashion consumer and designers, retailers and marketers are FAILING BADLY to engage the fastest growing richest demographic among their customer base. In a recession, these shoppers offer a lifeline to department stores, boutiques and websites.