WHO IS WESTERN MEDIA?
Western Media Corporation, offers unique, money-saving and specialized advertising services and training. We create media trade programs to generate leisure room bookings. Western Media views each property individually, and takes special interest in the characteristics of that property that can be used to create opportunities and openings for generating more revenue and higher profits.
Western Media trains your staff, enabling them to sell more rooms at special rates. We have been creating and executing programs like this since 1974, and have a thorough understanding of the hospitality ikndustry's needs.
WHAT CAN WE DO FOR YOU?
Western Media offers you a unique service in media trade; we create schedules using the greatest reach and frequency--necessary to generate the required response--on radio stations in the markets in which we advertise.
We trade with media in your feeder markets, utilizing stations that reach the affluent Baby Boomers, the 76.5 million Americans born between 1946-1964.
We write and produce the commercial, with your approval, at no additional cost to you. We negotiate and place the advertising, and monitor the results.
We train your front desk and reservation staff on how to handle and sell the Boomer generation. We are constantly researching the habits and mindset of this generation, and we know how to make them pick up the phone!
Our in-depth knowledge of the radio industry generates the desired results, season after season and year after year.
OUR TRACK RECORD SPEAKS FOR ITSELF
*In the summer of 1990, we broke the Sheraton Corporation record at the Sheraton Park Central, Dallas, selling over 8000 room packages.
*In the summer of 1991, we broke an all time record for a Four Star property in the off season for the Westin La Paloma in Tucson, Arizona, selling over 16,000 room nights. In the summer of 1999 we helped them sell 18,765 transient leisure room nights.
*In the summer of 1998, the Westin Innisbrook (FL) registered a 40% increase in summer leisure business over 1997 after our radio ads ran.
*In the summer of 2003 the Westin La Cantera Resort in San Antonio sold 5000 room nights in just 4 weeks advertising on the radio in Dallas Houston and Austin with our program.
HOW TO CONTACT US:
Phil Goodman, President:
1-800-238-0357 or 760-471-2270; Fax: 760-471-1494
Cell: 619-987-1937
P.O. Box 130279, Carlsbad, CA 92013-0279
