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OUR CLIENTS SPEAK


Here's what New York Life Executive Vice President Ted Mathas says about Phil's recent (July, 2005) presentation to his company, "We have already re-grouped and done some creative thinking around some of the generational concepts you exposed to us. We are keenly interested in how to target effective messages to today's seniors and to show them how NY Life can guarantee a lifetime of income, no matter how long they live. The approach we take today might not be the right approach to take 8 to 10 years from now with the leading edge of boomers who will face even longer lifetimes and greater financial challenges then any previous generation."


About our Consulting:
From Stephen P. Lowe, Harrah's Lake Tahoe Director of Sales
"Mr. Goodman's in-depth knowledge of the impact of generational behavior is extraordinary. He has enabled us to look at our marketing efforts and expand them to a new paradigm shift so that we do not alienate one generation from another. He is a true visionary."


Phil's Dynamic Presentations:


Travel Industry Association (TIA) Vice President, Patty Hubbard comments about Phil's Keynote presentation at the second annual National Conference for Attraction Professionals, held in the spring of 2002 in San Diego, "Your presentation received one of the highest ratings of the conference. Feedback from the participants has been extremely positive. Your keynote address definitely piqued the delegates interests and started the program on a high energy, high intensity track."


National Council on Seniors' Housing Executive Director, Leslie Marks said of Phil's talk at the 2002 Seniors Housing Symposium, Redefining Youth, Redesigning Housing, "Some of your comments were controversial and all of what you presented was thought provoking. You helped us understand that age restricting communities aren't the answer in planning for seniors, particularly the boomer seniors to come."



USA Today Study Meets Goals:
Randy Chorney, USA Today Director/Sales Research & Resources says, "Your survey research has been very valuable to both our circulation and Advertising sales forces. Best of all, we didn't have to spend a lot of time 'interpreting' the results. The data was clear and concise enough for our sales people to cite in their sales calls."


Here's what clients say after attending the high energy presentations and workshops Phil and his associates conduct:

From Tom Emich, President of Emich Oldsmobile-Subaru
After attending one of your seminars, we decided to switch out advertising dollars from newspaper display to radio and had immediate success! In one month our gross profit increased $57,000 over the same month previous year as a result of the increased customers from the radio advertising that you recommended.

From Marc McQuaid, Executive Director of the Ohio Travel Association:
"What a presentation! You accomplished what separates good speakers from great speakers, our conference attendees were buzzing about the keynote speaker most of the day. Your message was clear, useful and to the point. I have never seen anyone as passionate about their work as you are. You helped to make our conference a tremendous success!


From Jerry Henry, Corporate Director of Research, Silver Dollar City (Branson, MO)
"As a result of your research and seminar, we know that the senior market is winding down and (we) must now feature boomers and their families separately from senior citizens. Phil, you were truly the catalyst this market needed to recognize our challenges."


Here's what a long term consulting client says about Phil Goodman:


From Ed Schwitzky, Director of Sales & Marketing of The Westin La Paloma, Tucson, Arizona: "In the 10 years we've worked together, I've learned to value highly your experience and creativity in crafting a solid radio schedule. This summer, total room nights were up 33% over last year because of what you've done to create the messages, get us on the right radio stations and train our staff."





About Phil Goodman | Contact Info | Interviews | Boating Report | Market Research | Press Release | Special Report
Speaking Schedule | Boomer History | Boomer Marketing Course | Boomers by Industry | Kiplinger Report | Forgotten Generation