His book, "Boomers: The Ageless Generation" is required reading in many college and university courses. His course, "Boomer Marketing Revolution is designed to teach the basics of boomer and generation marketing to small and large businesses alike.

Phil Goodman is very much in demand for his hard hitting information, energetic and engaging speaking style. As a guest or keynote speaker, his clients include the National Association of Broadcasters, The Independent Television Conference, the American Hotel Association, The National Tour Association of America, New Jersey Broadcasters Association, Texas Association of Convention & Visitors Bureaus, the Canadian Music Awards Conference, Kentucky Department of Travel, Branson Missouri Destination and Silver Dollar Themepark, the country of Bermuda as well as Carlson Companies for all their divisions, among many others.

As stated by Peter Johnson, Director, Program Research & Marketing at FOX Broadcasting Company, "As a result of our research and work with Phil, FOX has made great strides among the 37-49 year old Boomer audience, creating a stronger balance within our full target demographic. We've even achieved weeks of the highest ratings ever, among adults aged 18-49."Phil Goodman, marketing guru, author, speaker, researcher and consultant on boomer marketing gets results.

Goodman partners with market researcher, Charles Schwartz of Los Angeles, to assist corporations to identify, position and cross sell based on generation differences, influence and involement factors, using a "Generation Miner" method. The Generation Miner

In March 2001, Phil forged a joint venture with Best eBiz Solutions Division of Productivity Solutions Inc., a Web architecture and Internet Marketing firm based outside of Philadelphia, Pennsylvania. With PSI's Boomer CEO, David Moskowitz and Vice-President, Rosemary Moskowitz, a customer centric web site development system to help clients attract and promote Boomer Internet repeat business.