5 Key Trends

1.Many Boomers will work into their 70's; pressures continue to raise retirement age beyond 65; Boomers face higher costs of living (fuel, gas, housing, food) and fear living beyond their retirement funds, if they have any. Boomers find more creative ways to stay productive, active and more involved in businesses, their families and communities.

2. Health is an increasing challenge which will affect lifestyles: Even though Boomers will live longer, studies show they are less healthy then preceding generations at the same age; the alarming obesity statistics, have implications relating to healthcare, but also furnishings, clothing, exercise, and physical activities of all kinds.

3. Instant Marketing: My definition of instant marketing is the decision your boomer customer makes to buy something during the lifestyle event that is happening right now in their life. Who influences that moment? A blog on the Internet? A google search? Your advertising? A friend, a family member? A positive or negative previous experience with your business? Call or email a request for a research proposal.

4. Consumer Intelligence and Transparent Information: The Internet makes product launches instantly global, provides rapid feedback for performance and service, provides an immediate information resource. Forrester estimates that in the US, almost $400 billion of store sales, or 16% of total retail sales are directly influenced by the web, even though purchases may be made offline.

5. Irritation and Indifference: There are so overwhelmingly many competitive choices, it's no secret to Boomers when a brand underperforms. They might "fake loyalty for a time if the "real thing" isn't available at the moment, but when the next fun, techy better performing thing comes along--they're gone, no trace, no feedback.

Boomermarketing research helps you to answer the following questions: Where are the Boomers in your customer base. What do they think of and expect of your brand (it may be different then you think); what those Boomers are worth in terms of lifetime value because of their influence on other generations and the Internet word of mouth. We make in depth recommendations for media and copy strategies that will separate the generations in your audience; we train your staff to appeal appropriately to each generation. We help you to get the right message to the right market across all of your customer touchpoints.

For over 25 years we have conducted a variety of speaking, research and testing projects for clients such as Travel Industry Association, New York Life, USA Today, Westin LaPaloma, Harrah's Lake Tahoe, Ohio Travel Association, Silver Dollar City in Branson, MO.

Find out about Phil's hottest new market strategies for Boomer Grandparents: the 50-60 years old who depend more then ever on the Internet for news, information and products. Goodman shows you how to get their attention and their spending.

Here are our special reports on travel and tourism trends and trends in healthcare we believe will carry through 2008:  Travel & Tourism 2008Trends and Healthcare Trends

Boomer Grandparents: Front Page News
Both Parade Magazine and The Kiplinger people recognize the importance and power of Boomers as grandparents as shown in their articles. Kiplinger talked with Phil Goodman about Boomer Grandparents and published the interview on their website. For your convenience, here is a reprint of the article (with Kiplinger permission) about Boomer Grandparents.

HERE's HOW TO GET YOUR SHARE OF THE BOOMER BUSINESS: Industry Special Reports

Travel & Tourism Trends

FREE KEYNOTE or WORKSHOP Proposal: Topics: How to apply lifestyle analysis to your customer base and marketing; boomer and generational marketing major trends and implications: high impact, dynamic seminars, workshops and keynote speeches to energize and empower your staff to improve employee, sales and customer relationships.