Publicity Archives

FOR IMMEDIATE RELEASE
Contact: Rosemary Moskowitz
Toll Free: 1-866-296-2666
Fax: 610-664-4690
E-mail: Info@boomermarketing.com
Phil Goodman, Generation Marketing Guru, Announces:
Keynote speeches after Sept. 11th offer rays of hope for hurting travel and tourism business
SAN DIEGO, CA, November 9, 2001--Attendees at Goodman's late September, October and November speeches in front of thousands of travel industry experts in Branson, Missouri, Atlanta, Dayton, Denver, New Mexico and Maine report overwhelmingly that they will use Goodman's boomer lifestyles research to do major restructure of advertising and marketing strategies.The general manager of the Treasure Lake Resort in Branson, Missouri reports, "To insure our survival, we are now looking to change our marketing plans and target boomer clients via a RV dealer referral program."
Help for Ailing Businesses
Says Mr. Goodman, "many businesses have miscalculated the power and direction of the Boomer market. The casualties mount up as more retail outlets, movie theaters, retirement communities, resorts, consumer goods and services come under the knife of Boomer driven change. With Boomers from the age of 37-55, they are far from thinking, acting or buying anything similar to the older generations. Boomers hate getting older and refuse to consider that age has anything to do with attitude or lifestyle."
"I've included a FREE SPECIAL REPORT: , "The Top 10 Reasons why business survival now more then ever depends on Baby Boomers " so that visitors can start to wake up to what they must do to survive the onslaught of the Boomers."
Nationally Recognized Boomer Expert
Phil Goodman is frequently called on by the press to review his research findings and predictions about the Boomers. He has been interviewed by Entrepreneur Magazine, Wall Street Journal, USA Today, US News and World Report, United Press International and Associated Press as well as many local newspapers. His clients have included FOX Television Network, USA Today, the country of Bermuda and the Ford Motor Company. Current speaking and consulting clients include Westin Hotels, The Carlson Companies and Destination Hotels and Resorts. He has delivered dynamic keynote speeches and seminars about Boomers and generation based marketing for The National Association of Broadcasters, The National Independent Television Conference, The Rexall National Conference, The American Hotel Association, and The National Tour Association.
Technology and Marketing Consultants and Trainers
Rosemary Moskowitz, a boomer, and joint venture partner with Goodman, says "the tragedies of Sept 11th have created the excuse that businesses needed to finally take the knife to strategies, divisions, products or services which were not performing on or before Sept. 10th. Similarly, boomers, the consummate individualists, were ready for some kind of galvanizing force which would reconnect them to their families, friends and the entire US population. I think the response to Phil's talks is a great example that businesses are finally ready to acknowledge that "old marketing" wasn't working; everyone who hears Phil's talks comes away with new strategies and information that are immediately applicable to their businesses."
New Boomers Marketing Book Due Out Next Year
Phil Goodman and Rosemary Moskowitz are working on a new book, The Boomers Rule! 15 Strategies to win and keep Baby Boomer Customers,which will be published in mid 2002. The book will guide readers through the process of change to boomerize their businesses at all levels. Pre-publication orders for $29.95 plus S/H can be placed by calling toll free at 1-866-296-2666.
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